Now onboarding beauty wholesalers

The operating
system for the
Beauty Industry

Professional pricing, B2B ordering, AI catalog tools, and QuickBooks sync — built specifically for beauty wholesalers. Not a generic tool with a makeover.

See how it works
312
pages, production-ready
216
API routes, fully built
30
day free trial, no card
6 mo
to consumer marketplace

Why wholesalers switch

Most tools weren't built
for this industry

Generic inventory software doesn't know what a licensed beauty professional is. BeautyLink does — and it was designed around that from day one.

01
Pricing chaos

Your wholesale pricing lives in a spreadsheet, a QuickBooks custom field, and someone's memory. BeautyLink gives every verified pro account their correct tier automatically — by quantity, by category, by license type. No manual price lists. No quoting guesswork.

02
📋
Orders without a system

Emailed order forms. Texted item numbers. POs that live in inboxes. BeautyLink turns B2B ordering into a tracked, auditable workflow from quote to fulfilment — with QuickBooks invoices generated automatically and every status change timestamped.

03
📦
Inventory that lies

Generic tools don't know about expiration dates, professional-only SKUs, or beauty attributes like skin type and concern tags. BeautyLink's catalog was designed for this industry — it's not a workaround, it's just how products work here.

What's inside

Everything you need.
Nothing you don't.

Professional pricing

Automated tiers, zero manual work

Verified professionals see their correct price on every login, every cart item. Quantity tiers, category discounts, and pro-only SKUs hidden from retail — configured once, enforced forever.

  • License upload + admin approval workflow
  • Quantity tiers (buy 6+, buy 24+) per product
  • Category-level professional discount percentages
  • Pro-only products hidden from retail customers
  • Tax exemption tracking with full audit log

What makes us different

A featured product,
every single day

Because knowing your products is part of selling them. BeautyLink surfaces one product daily — with ingredients, usage guidance, pro tips, and pairings — for you and your sales team.

Built into your dashboard

Deepen product knowledge.
Close more accounts.

Every day, a product from your catalog gets a spotlight. Your sales reps share it with salon owners. Salon owners share it with their clients. It's a content engine built into your inventory system — and it trains Lani, our AI consultant, for the consumer marketplace launch.

Featured today
Olaplex No.3
Hair Perfector
Olaplex · SKU: OLP-003-250
Best forDamaged, color-treated
In stock142 units
ExpiresMar 2026
Pro price$18.00 / unit
Pro tip: Pair with No.4 + No.5 for a complete retail trio — average basket value increases 3×.

The roadmap

You're not just joining a platform.
You're securing your position
in a marketplace.

Wholesalers who join BeautyLink now become the regional distribution layer when we open to consumers in 6 months.

01

Now — Month 6

Wholesale-only launch

Get your catalog built, your pro accounts verified, and your B2B ordering workflow dialled in. Every product you add now is inventory on the consumer marketplace at launch — no extra work required. You're building your storefront presence today.

Professional pricingB2B orderingQuickBooks syncInventory controlDaily product feature
02

Month 6+

Consumer marketplace opens

BeautyLink.ai opens to consumers. Your inventory is already listed. Lani, our AI beauty consultant, recommends your products. Orders route to the nearest wholesaler automatically — you gain a consumer sales channel with zero extra setup. You're the distribution layer.

Consumer storefrontLani AI consultantRegional distributionProduct reviewsEmail campaigns

How we compare

Built for beauty.
Not bolted on.

Feature
BeautyLink
Generic ERP
B2B Marketplace
Professional pricing by license type
Custom build
Beauty-specific product attributes
Manual setup
Expiration date + batch tracking
Add-on
QuickBooks auto-sync
Own your customer data
AI beauty consultant (consumer)
Consumer marketplace channel
Daily product feature tool

Pricing

Plans that scale with
your wholesale business.

Starter

Starter

$349

/month · up to 25 accounts

  • Product catalog + barcode
  • B2B ordering + quotes
  • Professional pricing tiers
  • Inventory + low stock alerts
  • Daily feature tool
  • CSV reports
  • QuickBooks sync
  • Expiry + lot tracking
  • AI tools
Most popular

Growth

$549

/month · up to 150 accounts

  • Everything in Starter
  • QuickBooks sync
  • Expiry + batch/lot tracking
  • POS terminal
  • Returns processing
  • AI image tools
  • Smart reorder AI
  • Visual product search
  • Promotions engine
Professional

Professional

$849

/month · up to 500 accounts

  • Everything in Growth
  • Smart reorder AI
  • AI visual product search
  • Shrinkage tracking
  • Dead stock analysis
  • Promotions engine
  • Event/class management
  • Marketplace priority access
Enterprise

Enterprise

Custom

annual contract

  • Unlimited pro accounts
  • Everything in Professional
  • Lani AI consultant
  • White-label option
  • Dedicated onboarding
  • SLA + priority support
  • API access
  • Custom integrations

Add-ons available on any tier

AI suite

$79/mo

Smart reorder AI, visual search, AI image tools

Extra pro accounts

$3/acct/mo

Overage above tier limit, billed monthly

Event/class module

$49/mo

Training events, registration, attendance tracking

White-label

$299/mo

Custom domain and branding for the platform

Phase 2 marketplace layer: An 8–10% take rate on consumer GMV applies when BeautyLink.ai opens to consumers. Settled via Super Processor. Disclosed at onboarding — no surprises at launch.

Integrations

Works with the tools you already use

No rip-and-replace. BeautyLink connects to your existing stack on day one.

🟢
QuickBooks Online
💳
Magensa POS
📦
Barcode Scanners
🎙
ElevenLabs Voice
📊
CSV / Accounting

Early access partners

What wholesalers
are saying

★★★★★

"We ran on spreadsheets for eight years. The professional pricing alone justified the switch in the first month. Our reps stopped asking me what price to quote."

Maria T.
Regional beauty distributor, Southeast
★★★★★

"The QuickBooks sync is everything. I used to spend Friday afternoons reconciling orders. Now I close by noon and let BeautyLink do the rest."

James R.
Professional supply wholesale, Midwest
★★★★★

"Expiration tracking caught $4,000 in product before it went unsellable. That paid for a year of BeautyLink in one alert. Net positive after week two."

Sandra K.
Beauty supply distributor, West Coast

Get started

Ready to run on a system
that actually gets beauty?

Request a demo and we'll walk you through professional pricing, show you the marketplace roadmap, and get your catalog started — in under an hour.

No credit card required  ·  Free 30-day trial  ·  We'll respond within one business day